T-SHIRTS ARE FLAGS – ACT NOW!
PROJECT MANAGEMENT | GRAPHIC DESIGN | PROTOGRAPHY | VIDEO | [OSKLEN — 2024]
Inspired by the 2023 Global Climate March in New York, the ACT NOW project, which included 4 t-shirts and a poster, was launched in Osklen's physical stores and e-commerce during the week that the G20 meetings took place in the city of Rio de Janeiro and was intended to draw the attention of global leaders to the planet's climate emergency. I've managed the project from conceptualization to execution and production.
T-SHIRTS
POSTER
gift with the purchase of one of the 4 t-shirts.
DIGITAL
landing page and digital communication of the project.
VISUAL MERCHANDISING
artistic interventions in stores
In the opening week of the G20 meetings in Rio, artistic interventions were carried out in the window shops of 5 special Osklen stores with calls to the global leaders - which reinforced the activist nature of this work.
Artistic intervention at the Osklen Flagship Store in Ipanema.
Artistic intervention at the Osklen Leblon store.
Project by Osklen