ARYA WINES
visual identity // branding // photography [DistillRuptive — 2019]
The branding concept and visual identity of award-winning Arya Wines, by DistillRuptive were inspired by the mysteries and secrets of Greek mythology and by the astrological representations of Ariadne's legend.
According to ancient Greek myths, Ariadne, princess of Crete, was the wife of the God of wine and powerful drinks Bacchus. When falling in love with Ariadne, Bacchus proposes to her and as a gift, he offers her a gold crown set with precious stones. The golden crown is thrown into the sky by the God of wine when his wife dies. Conserving its shape, the crown soon becomes a constellation, filled with bright stars - The Coroa Boreal, a constellation of the northern celestial hemisphere.