SEGREDO DE BAKKO
visual identity // branding // photography [DistillRuptive]
The visual identity project for DistillRuptive's London Dry Gin "Segredo de Bakko" was inspired by the Dionysian Mysteries, rites dedicated to the God of Greco-Roman mythology Dionysus, also known as Bacchus. The development of the design project for "Segredo de Bakko" was based on the idea of the secret, forbidden, characteristics of Bacchus' rituals. The graphic project was created in an integrated way with the visual identity systems of "Bakko" and "Desejo de Bakko" drinks from the same brand, creating a visual narrative linked by the Branding concept I developed.
The mysterious God of wine and parties is considered the First Alchemist due to his power to create powerful drinks, and in his ritual, the individual was elevated through a trance when drinking his drinks. The Secrets of Bacchus remain unknown, as the ritual was secret and reserved only for guests.
ÉKSTASIS
word of Greek origin meaning "trance state".
ENTHEOS
"divine inspiration", State achieved through Ekstasis.
